May 2015 - Present
MARKETING TECHNOLOGY MANAGER
Martello Technologies
Martello provides monitoring and analytics on the performance and user experience of critical cloud business applications while giving IT teams and service providers control and visibility of their entire IT infrastructure. At Martello, I wore many marketing hats including social media, graphic design, email marketing, digital advertising, keyword search, marketing analytics and search engine optimization. This gave me the opportunity to discover what I truly excel in – that’s Marketing Automation and Operations.
March 2021 - Present
OWNER AND FOUNDER
Pocketami
Pocketami is a self-owned business I launched during the pandemic. “Pocket” symbolizes the size of the amigurumi character as it’s small enough to take around in your pocket. While “Ami” is directly translated from Japanese, meaning “crocheted” and it also means “friend” in French. Created this business from scratch, I manage the marketing, communications, promotions, inventory, operations, financials, designs, outreach, collaborations and sales.
AUGUST 2017 - MARCH 2019
MARKETING LEAD
Hacking Health
Hacking Health Ottawa is a non-profit, volunteer-only organization aimed to transform healthcare by connecting healthcare professionals with designers, developers, and entrepreneurs to solve and build realistic solutions to frontline healthcare problems. At Hacking Health Ottawa, I led and managed all marketing activities to promote a hackathon that brought 127 attendees under one roof. The hackathon gained attention of the media and trended on Twitter with 500 posts by 97 unique users totaling to 2,451,789 impressions.
July 2017 - December 2017
MARKETING MANAGER
Golden Bubbles
Golden Bubbles is an innovative twist on Hong Kong egg waffle topped ice cream, fruits, chocolates and more. Since July 2017, Golden Bubbles is the first egg waffle restaurant to have opened in Ottawa. As part of the marketing and advertising team, my position entitles me to organize the grand opening event, manage the social media platforms, engage with influencers, develop promotional campaigns, maintain brand management and report the effectiveness of marketing communications.
May 2014 - November 2017
MARKETING SPECIALIST
My Sweet Tea
My Sweet Tea is Ottawa’s go-to specialist for bubble tea, Taiwanese tea-based drink served with chewy tapioca balls. We offer customers an experience when they visit us and a taste to remember. In a marketing standpoint, we prioritize social media as a medium to communicate and engage with their customers. We use social media to expand our creativity and challenge the way we display our product.
January 2017 - June 2017
MARKETING SPECIALIST
BenchMarket
BenchMarket is a research company conducting yearly surveys on salary wages for Canadian organizations. Also, providing hands-on consulting support regarding all compensation-related issues. Our mission is to offer clients the knowledge and data they need to make excellent business decisions.
March 2017
VOLUNTEER
TEDxKanata
TEDxKanata is an independently organized TED event within the Kanata and Ottawa region. At this event, the most inspiring and engaging presenters gather to share their stories and passions. With the concept of “ideas worth spreading”, TEDxKanata is meant to speak conversation and connection within the community. As a part of the social media team for TEDxKanata 2017: “The Next 150: Driving Change”, we reached more than 2.5 million impressions and #TEDxKanata and #TheNext150 was trending on Twitter that evening.
May 2016 - June 2017
SOCIAL MEDIA INFLUENCER
OttCityFoodies
OttCityFoodies is a photo-sharing website and social media group that features drool-worthy dishes from Ottawa-Gatineau region. With 17.8K followers, OttCityFoodies is the leading food Instagram influencer in Ottawa. My role aimed to grow the social media following and maintain our standing as the top food influencer. Also, developing relationships with local restaurant owners to help promote their best dishes.